Arctic Rafting is a small rural company that specializes in rafting. Aparently they feel best in in the river, Hvítá river, situated south of Iceland.

The basics of the logo was done alot with the older Arctic Rafting logo in mind. The mountains seen in the logo are Jarlhettur, and behind them you see Langjökull Glacier. This is where Hvítá River gets all it's water from. The colors combination is rooted in the atmosphere rafting down Hvítá River during moody summer nights.
 
www.arcticrafting.is